Cam Archer's new video "Rain" is one of my favorite video singles from him ever. He's barring the fuck out, the chorus is dope and fun, the Rockwilder produced beat is hype AF, the content is a perfect balance of rap shit and smartassery.
I dig the staircase shot a lot, Daily Gems killed this whole boxing gym concept. I love that Archer is wearing a 1loveIE hoodie in NYC in the ring. Archer has gotten to the point where as a fan, he's given me at least a little bit of nearly all of the kind of content I'd like to see him make - he raps on all kinds of beats, he writes well, and he doesn't let his larger ambitions cheapen his craft. This shit is great, bump it twice.
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